Last year, social networking websites like MySpace and Facebook were integrated into political campaigns on such a large scale for the first time. Displaying their power to reach, communicate and activate supporters at the district and state-levels, presidential campaigns took notice.
Presidential campaigns are now being graded on just effectively they are integrating what have become standard online tools and what, if any, innovations they come up with.
However, as campaigns are learning, these tools also carry an immense amount of political risk. Take for instance, Senator Barack Obama’s (D-Illinois) MySpace dust up.
But that was a battle over who control the list of thousands of MySpace users that eagerly signed up to learn more about Obama’s candidacy. What is the accountability for user-generated content that crosses the line?
Take, for instance, this comment on former Senator Fred Thompson’s official MySpace page. The comment by “thediscman” features only an image that has a cartoon of a woman in a burka asking, “Does this bomb make my butt look big?”
That comment, posted June 21, still sits among the 316 comments, on page three as of the publishing of this post. And “thediscman” is a frequent commenter, posting nearly every day.
“thediscman” posted another comment on June 22 that featured one image:
His comment?
If only we had these values still….we would have far less divorce. Run Fred and bring back traditional values to this great land!!!
~j








