Via Jonathan Martin, Chris Cillizza has an interesting profile of Alex Gage, the brains behind the 2004 Bush campaign’s microtargeting efforts. Microtargeting is the practice of sending tailor-made messages to specific voters based on their buying habits and demographics, among other traits. Though often used in commercial marketing, it’s now a frequent factor in politicking.
Gage has signed on with former Massachusetts Gov. Mitt Romney, and the presidential campaign intends to use microtargeting as part of its strategy in Iowa, Cillizza reports.
But will microtargeting work in the nation’s first caucus? I think so and I’ll tell you why over at Iowa Independent.
Something to say?
