Comments on: (R)s Falling Behind Online http://rightsfield.com/2007/07/31/rs-falling-behind-online/ Holding Our Noses So You Don't Have To Tue, 26 Jan 2010 10:14:32 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Patrick Ruffini http://rightsfield.com/2007/07/31/rs-falling-behind-online/comment-page-1/#comment-12027 Patrick Ruffini Wed, 01 Aug 2007 02:37:36 +0000 http://rightsfield.com/2007/07/31/rs-falling-behind-online/#comment-12027 There's a slight mischaracterization in the treatment of my piece. I don't say that Republicans are being outspent 3-1 on new media. In fact, they are at near parity. I think R's are a little ahead on a campaign-average basis, and their frontrunners are spending more. The key assertion behind this piece is not overall budget levels, but *staffing* levels, which are a lot higher on the Democrat side. This is a case where spending money more efficiently and rationally gets you a better return, not just spending more of it. There’s a slight mischaracterization in the treatment of my piece. I don’t say that Republicans are being outspent 3-1 on new media. In fact, they are at near parity. I think R’s are a little ahead on a campaign-average basis, and their frontrunners are spending more.

The key assertion behind this piece is not overall budget levels, but *staffing* levels, which are a lot higher on the Democrat side. This is a case where spending money more efficiently and rationally gets you a better return, not just spending more of it.

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